La Famillia Campaign
LA FAMILLIA DROP
Continuing the initial run of DAY ONE, La Famillia presents the epitome of familiar thinking, it is the embodiment of inclusivity, blending, the everlasting wise-vs-capable principle. La Famillia combines various individuals spanning across numerous professions, backgrounds, stances, feelings, and hopes & dreams. It is what everyone thinks they have, but much rather is the privilege of just a lucky few. A community gathered by the deepest knack for lasting, expressing, and twirling below the endless universe. The clothes act as a spiritual adhesive, providing similarities between the diverse, pairing them into an unstoppable collective force.